Serving all of North Alabama · Local & independent

Helping seniors and their families live their best lives now.

Compassionate guidance through assisted living, memory care, and senior living options — so finding the right care for someone you love is never something you face alone.

No cost to families
Decades of experience
Personal, local guidance
★ Free to families

You bring the questions. We bring the answers.

One conversation can replace weeks of confusing research. We get to know your situation, then guide you to options that truly fit.

20+Years of
experience
100%Local &
independent
$0Cost to
your family

Our mission

Caring for the whole person — body, mind, and spirit.

We guide seniors and their families through one of life's harder decisions with compassion and clarity — caring for the whole person: their social, spiritual, physical, and emotional needs. From assisted living to ongoing family support, we help every step of retirement feel like a new chapter, not a loss.

SocialConnection and community that keep life full.
PhysicalThe right level of care, safely matched.
EmotionalDignity and reassurance for the whole family.
SpiritualHonoring what gives each person meaning.

What we connect you with

Care options, matched to your loved one

We help you understand and access the full range of senior care — and find the setting that fits their needs, budget, and personality.

Live-In Care

Caregivers who provide 24/7 support and assistance for seniors who need around-the-clock care.

Mobility Assistance

Hands-on help with mobility and transfers to prevent falls and keep your loved one safe and confident.

Memory Care

Specialized support and secure environments for individuals living with Alzheimer's and other forms of dementia.

Respite Care

Temporary relief for primary caregivers — preventing burnout while your loved one receives excellent care.

What separates us

A guide who knows the territory — and stays by your side

  • Decades of local knowledgeWe know the communities, the people who run them, and which ones live up to their brochures.
  • Personal, not a call centerYou work directly with someone who learns your family's story and remembers it.
  • Independent and honestOur goal is the right fit for your loved one — not a sales quota.

Why it's free

$0 to your family

Our guidance comes at no cost to you. Like a real-estate buyer's agent, we're compensated by the communities when we make a successful match — so you get experienced, personal help without a fee.

Start with a free consultation

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How it works

Three simple steps to peace of mind

01

We listen

A relaxed conversation about your loved one — their needs, preferences, budget, and what matters most to your family.

02

We match

We narrow the options to a short list of communities and care settings that genuinely fit, and explain the trade-offs.

03

We guide you through

We help you tour, ask the right questions, and make the move — and we stay reachable after the decision is made.

Dan Anderson, founder of American Senior Placement Services

Meet your guide

Hi, I'm Dan.

With more than 20 years of experience in senior care, I've spent my career helping families find the right place for the people they love. I founded American Senior Placement Services to bring that experience to North Alabama families in a more personal, independent way — guidance that puts your loved one first, at no cost and with no pressure.

My story & why I do this

Navigating the later stages of life can be challenging, particularly when seeking assisted living guidance. Knowing the next step toward suitable assisted living options is often unclear. Finances can be confusing, emotions overwhelming, and family stress may feel destructive.

My mom battled dementia and faced difficulties accepting her diagnosis. She was reluctant to give up her home, even though it was no longer safe for her. Living in isolation, her condition created barriers that made it hard for our family to provide support. My siblings and I wanted to care for Mom as she had cared for us, but we didn't know how to proceed. We needed compassionate family support to understand our situation and explore the senior placement services available to us.

I aspire to be that person for you and your family. What sets me apart is my ability to connect your family's needs with the options available in the community, tailored to your budget. A questionnaire online will never capture the full story of your loved one, and a 20-minute phone call is insufficient to identify the next step. I want to invest time in listening to your family's needs and aspirations.

Your journey is unique, and understanding your story is crucial for helping you and your family thrive in this retirement phase of life.

— Dan Anderson, Founder

Serving: all of North Alabama

Talk with Dan

Get started

Schedule your free consultation

Tell us a little about your situation and we'll reach out — usually the same day. There's no cost and no obligation, just a helpful conversation.

Request your free consultation

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